Redefining eCommerce for Special Needs Toys with Jason Hsieh

Podcast Guests

In this episode of DataVision, host Dean Iwaoka sits down with Jason Hsieh, founder of LakiKid, to explore the dynamic world of eCommerce marketing and the role of AI in customer service. LakiKid, a brand specializing in toys for children with special needs, has not only carved out a niche in the market but also provides consultancy services through their agency, Toy Launch, assisting other toy brands in navigating the complexities of Amazon marketing. Jason shares his journey of founding LakiKid, driven by the need to support his autistic son. He discusses the challenges and triumphs of running an eCommerce business, from unraveling Amazon's fee structure to conducting competitive analysis, and emphasizes the importance of understanding data before running ads. Join the conversation as they delve into the delicate balance between leveraging AI for efficiency while preserving the human touch in customer interactions. Whether navigating Amazon marketing or seeking innovative solutions for your eCommerce business, this episode offers invaluable perspectives to propel your venture forward in the busy world of online retail.

Here’s What to Expect:

  • Insights into running an ecommerce business
  • Navigating Amazon Marketing
  • Balancing AI and human interaction

Don’t miss this insightful conversation…

To learn more about Toy Launch, visit https://toy-launch.com/ and connect with Jason Hsieh on LinkedIn at https://www.linkedin.com/in/jason-hsieh-toy-launch/