The State of Marketing Analytics 2024

A cover for the State of Marketing Analytics 2023 eBook

Marketers need insights

  • Data Usage - Marketers are the data-driven tip of the spear at many organizations.
  • Time Spent - They launch many campaigns and spend a decent amount of time pulling and analyzing data.
  • Tooling - Marketers use lots of tools across the campaign process but there is a gap around data analytics.
  • KPIs - Many companies use quantifiable metrics to judge success and modify channel mix.
  • Athenic AI - Tools should decrease workload while increasing productivity. We provide a rubric to help you evaluate tools.
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