How to Make Trailer Hitches Go Viral: Donna Schmucker from Gen-Y Hitch

Podcast Guests

In this episode of DataVision, join Dean Iwaoka as he discusses all things eCommerce analytics and marketing with guest Donna Schmucker, Marketing Director at Gen-Y Hitch, a manufacturer of towing products and truck accessories founded in 2011. Gen-Y Hitch offers adjustable tri-ball options for towing multiple trailers, catering to both enthusiasts and professionals. Donna shares insights on how Gen-Y Hitch leverages social media data to inform marketing strategies and stay ahead in the ever-evolving eCommerce landscape. Whether you’re a towing enthusiast or a business owner, navigating digital marketing, this episode provides valuable insights to help you succeed. 

Here’s What to Expect:

  • Discover how Gen-Y Hitch leverages creativity and authenticity to stand out in a competitive market.
  • Gain insights into effective strategies for integrating AI into customer service while maintaining a personalized approach.
  • Explore emerging trends in e-commerce and digital marketing, and learn how to adapt your strategies for success.

Don’t miss this insightful conversation on the intersection of data creativity, and customer experience in e-commerce! To learn more about GEN-Y Hitch, visit https://genyhitch.com/ and connect with Donna on LinkedIn at https://www.linkedin.com/in/donna-schmucker-a6872a14b/.

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