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The Most Popular E-commerce Analytics Tools [2024]

Dean Iwaoka
November 21, 2023

Table of Contents

Key Takeaways

The Most Popular tools for visualizing e-commerce data are:

  • Tableau: This tool offers advanced business intelligence, analytics, and data visualization capabilities.
  • Microsoft Power BI: It provides BI, analytics, and visualization across the Microsoft ecosystem.
  • Google Analytics: Used for analyzing customers' behavior on e-commerce websites.
    Sisense: This tool focuses on cloud data modeling, analytics, and visualization.
  • Datawrapper: An open-source service for creating charts, graphs, tables, and maps.

If you're looking for a fast & powerful way to get better insights from your data, try Athenic’s free 14-day trial. Athenic works alongside data tools to improve your ad hoc reporting capabilities.

1. Tableau

Tableau is an enterprise-grade business intelligence and analytics platform. It offers various visualization features, including interactive charts, dashboards, graphs, heat maps, pie charts, and infographics. Tableau provides multiple versions of its software: Tableau Desktop, Tableau Online, and Tableau Public. Apart from data visualization, Tableau offers collaboration features, security, mobile accessibility, and even AI and machine learning capabilities for predictive modeling.

2. Microsoft Power BI

Like Tableau, Microsoft Power BI is a major player in business intelligence, analytics, and data visualization. Power BI allows you to create interactive dashboards to monitor key metrics and KPIs for your e-commerce business. It especially benefits existing Microsoft customers who want to integrate their software. Power BI offers various plans, including a free version for smaller businesses and premium options for advanced features like AI and self-service data preparation for big data.

3. Google Analytics

Google Analytics is a web analytics service that helps e-commerce sites track and understand customer behavior for SEO and digital marketing purposes. By adding a small piece of JavaScript code to your e-commerce web pages, Google Analytics automatically records information such as user count, sessions, bounce rate, goal completions, and more. It presents these data points using interactive visualizations that convey how customers interact with your website. While small and medium-sized businesses can use Google Analytics for free, larger businesses may need to purchase Google Analytics 360 for more robust features at a higher cost.

4. Sisense

Sisense is a cloud analytics platform recognized as a leader in the field by market researchers like Gartner, Forrester, and G2. It allows you to embed analytics into your workstreams or products and build custom self-service experiences with AI-driven insights. Sisense offers robust visualization capabilities, enabling users to create custom dashboards, widgets, and interactive visualizations using a drag-and-drop interface. These visualizations can be easily shared or embedded for quick access by decision-makers.

5. Datawrapper

Datawrapper is an open-source online service that helps you create visually appealing charts, graphs, tables, and maps. It allows users to upload documents like Excel spreadsheets or CSV files and select the best way to visualize the data within. The resulting visualizations can be published or embedded. Datawrapper is popular among small e-commerce websites due to its free and open-source nature.

How Athenic Can Help with Analyzing E-Commerce Data

From Tableau to Microsoft Power BI and beyond, the best tools for visualizing e-commerce data all share one thing: they make it easy for businesses to start gleaning valuable data-driven insights.

There’s just one problem. Time.

All of these platforms take time to generate ad-hoc reports, and if you don’t have the skill set to dig into SQL data at will, then you may be looking at hours or even days to generate the answer to a simple question.

Athenic is a natural language platform that quickly retrieves answers and graphs from raw SQL data with just a question.

Like a Google search JUST for your database.

We built Athenic for teams who need quick insights but don’t have time to go digging through databases, building pivot tables, and fumbling with SQL. In fact, it works alongside all the other tools here to make them more powerful and make you look like a superhero.

Hands typing on a laptop.

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