Start-Ups
Measure product health, retention, and conversion using Athenic AI
Measure product health, retention, and conversion using Athenic AI
Measure product health, retention, and conversion using Athenic AI
Athenic AI helps product leaders identify user experience gaps, activation thresholds, and opportunities to reduce churn.
Athenic AI helps product leaders identify user experience gaps, activation thresholds, and opportunities to reduce churn.
Athenic AI helps product leaders identify user experience gaps, activation thresholds, and opportunities to reduce churn.
Why
Sequoia Capital thinks you need cohort retention analysis
Why
Sequoia Capital thinks you need cohort retention analysis
Why
Sequoia Capital thinks you need cohort retention analysis
Why
Sequoia Capital thinks you need cohort retention analysis
Athenic AI is an integrated insights platform for product data and customer research.
Athenic AI is an integrated insights platform for product data and customer research.
Athenic AI is an integrated insights platform for product data and customer research.
Athenic AI is an integrated insights platform for product data and customer research.
1
Measure Product Health. Easily analyze specific product features using cohort retention.
Measure Product Health. Easily analyze specific product features using cohort retention.
Measure Product Health. Easily analyze specific product features using cohort retention.
Athenic AI helps product leaders measure product health as a function of customer retention, broken down by product feature. Learn more about cohort retention.
Athenic AI helps product leaders measure product health as a function of customer retention, broken down by product feature. Learn more about cohort retention.
Show me the cohort retention of orders placed per month for users who have added a payment method
Show me the cohort retention of orders placed per month for users who have added a payment method
YOU
YOU
YOU
YOU
Interpretation: For users that have added a payment method, show me user retention
Insights:
The data reveals that a diverse group of 225 users added a payment method across 22 distinct months.
Notably, your top client emerged as the leading team with a total of 2761 orders placed, while September 2024 stands out as the most active month with 4282 orders.
A closer look indicates that several users and months experience concentrated order activities, suggesting varied engagement levels across projects.
Focusing on the outlier months and the teams with exceptionally high orders can provide actionable insights for tailoring support and optimizing resource allocation.
Interpretation: For users that have added a payment method, show me user retention
Insights:
The data reveals that a diverse group of 225 users added a payment method across 22 distinct months.
Notably, your top client emerged as the leading team with a total of 2761 orders placed, while September 2024 stands out as the most active month with 4282 orders.
A closer look indicates that several users and months experience concentrated order activities, suggesting varied engagement levels across projects.
Focusing on the outlier months and the teams with exceptionally high orders can provide actionable insights for tailoring support and optimizing resource allocation.
Orders per User Per Month for Users with Added Payment Methods
Orders per User Per Month for Users with Added Payment Methods
Orders per User Per Month for Users with Added Payment Methods
Orders per User Per Month for Users with Added Payment Methods
SQL
SQL
SQL
Table
Table
Table
Chart
Chart
Chart
2
Identify Activation Thresholds. Understand where the magic happens for your customers.
Identify Activation Thresholds. Understand where the magic happens for your customers.
Identify Activation Thresholds. Understand where the magic happens for your customers.
Athenic AI helps product leaders identify critical user actions that lead to strong retention and product-market fit.
Athenic AI helps product leaders identify critical user actions that lead to strong retention and product-market fit.
Show me the weekly cohort retention during April - October?
Show me the weekly cohort retention during April - October?
YOU
YOU
YOU
YOU
Interpretation: For all users, show me retention per user per week during April to October
Insights:
Across 14 cohorts from April to October 2025, we identified a clear Product-Market Fit inflection point at cohort 7 (07-23).
Pre-PMF cohorts show Week 1 retention ~45-49%, declining to ~15% by Week 10
Post-PMF cohorts demonstrate dramatically improved retention with Week 1 rates of 58-63% and Week 4 retention reaching 50%
Cohort sizes grew steadily from 56 users to 192 users, indicating increasing acquisition
Retention curves confirm this pattern with Post-PMF (orange) significantly outperforming Pre-PMF (blue)
Most recent cohorts show continued improvement in early-week retention
Interpretation: For all users, show me retention per user per week during April to October
Insights:
Across 14 cohorts from April to October 2025, we identified a clear Product-Market Fit inflection point at cohort 7 (07-23).
Pre-PMF cohorts show Week 1 retention ~45-49%, declining to ~15% by Week 10
Post-PMF cohorts demonstrate dramatically improved retention with Week 1 rates of 58-63% and Week 4 retention reaching 50%
Cohort sizes grew steadily from 56 users to 192 users, indicating increasing acquisition
Retention curves confirm this pattern with Post-PMF (orange) significantly outperforming Pre-PMF (blue)
Most recent cohorts show continued improvement in early-week retention
Cohort Retention Analysis - Finding Product-Market Fit
Cohort Retention Analysis - Finding Product-Market Fit
Cohort Retention Analysis - Finding Product-Market Fit
3
Inform Your Product Roadmap. Use insights from Athenic AI to improve your product-market fit over time.
Inform Your Product Roadmap. Use insights from Athenic AI to improve your product-market fit over time.
Inform Your Product Roadmap. Use insights from Athenic AI to improve your product-market fit over time.
Utilize the data-driven insights about your customers and product features to guide your future roadmap. Building stronger product-market fit begins with understanding user behaviors.
Utilize the data-driven insights about your customers and product features to guide your future roadmap. Building stronger product-market fit begins with understanding user behaviors.
Why Measuring Retention is Essential for Startups—and How to Do It
Why Measuring Retention is Essential for Startups—and How to Do It
Why Measuring Retention is Essential for Startups—and How to Do It
Explore our blog to see how you can set up your own Retention Analysis
Explore our blog to see how you can set up your own Retention Analysis
Explore our blog to see how you can set up your own Retention Analysis
Learn more about measuring
Product Health
Learn more about measuring
Product Health
Learn more about measuring Product-Market Fit
Learn more about measuring
Product Health
Sequoia Capital stresses that retention is a key sign of product health and long-term viability. By analyzing retention curves—flattening, declining, or smiling—teams can gauge user engagement and identify areas for improvement.
Boosting retention means helping users quickly reach the product’s core value and reducing friction in their experience. Strong retention shows the product delivers lasting value and keeps users coming back. See full article.
Sequoia Capital stresses that retention is a key sign of product health and long-term viability. By analyzing retention curves—flattening, declining, or smiling—teams can gauge user engagement and identify areas for improvement.
Boosting retention means helping users quickly reach the product’s core value and reducing friction in their experience. Strong retention shows the product delivers lasting value and keeps users coming back. See full article.
Harness the power of your data today
Harness the power of your data today
