Case StudyPhoneBurner Transforms Customer Retention and LTV with Athenic AI
Automating cohort analytics for PhoneBurner's product and growth teams — turning hours of manual SQL into instant retention insights.
97×
faster cohort analysis
4 hrs
previous per-cohort analysis time
<30 sec
per cohort with Athenic
“We're finally getting clear visibility into which customer behaviors actually drive long-term retention.”
Charles Michael
Senior Product Manager, PhoneBurner
About the Customer
PhoneBurner
PhoneBurner is a cloud-based sales engagement platform trusted by thousands of sales professionals to boost productivity, streamline outreach, and close more deals. Headquartered in Laguna Beach, California, the company powers high-volume dialing, follow-up, and pipeline workflows for sales teams across industries.
Facing growing pressure to understand the drivers of retention and customer lifetime value, PhoneBurner's product team adopted Athenic AI to automate cohort analytics and surface the behaviours that keep customers engaged for the long term.
Industry
SaaS / Sales Enablement
Location
Laguna Beach, California, USA
Customers
Thousands of sales teams and professionals across industries
Challenge
Manual Cohort Analysis Blocking Retention and LTV Insights
PhoneBurner struggled to understand retention drivers and customer lifetime value due to:
- ➤Limited visibility into retention shifts following new integrations
- ➤Lack of clarity on differences between customer groups and segments
- ➤Unknown impact of feature adoption on long-term engagement
- ➤Manual SQL queries and fragmented dashboards creating lengthy feedback loops
- ➤Cohort analyses taking up to 4 hours each to assemble
These bottlenecks limited the product team's ability to identify what was actually driving retention — and to act on it.
Solution
Automated Cohort Analytics for Retention and LTV
PhoneBurner implemented Athenic AI's automated cohort analytics platform, giving product and growth teams a repeatable framework for analysing retention drivers across priority segments — without writing SQL or stitching together fragmented dashboards.
- ➤Automated retention analysis across priority customer segments
- ➤Identified behaviours linked to long-term retention and LTV
- ➤Built a repeatable analytics framework usable across the org
- ➤Shared insights directly with product and acquisition teams
Results & Impact
From Hours to Seconds for Retention Insights
By automating cohort analysis, PhoneBurner's product team now answers retention and LTV questions in seconds rather than hours — freeing them to spend their time on interpretation and action rather than data assembly.
- ➤97× faster cohort analysis down from hours to under 30 seconds
- ➤Deeper behavioural insight into feature usage and retention drivers
- ➤Smarter acquisition strategy informed by which cohorts actually retain
- ➤Aligned product roadmaps around the features that drive lasting value
- ➤Enhanced cross-team visibility between product, growth, and acquisition