eBay Inc.

eBay has become a double-digit grower: the focus categories, consumer sellers and secondhand goods it spent years building are now most of its volume and are growing more than twice as fast as the rest. The next quarter shows what carrying them costs. How much of eBay's 2026 growth is Depop rather than the core site?

• The categories eBay invested in now carry the whole company.

  Focus categories, consumer selling and secondhand goods are over 70% of what eBay sells, and each grew more than 20% in Q2 FY2026. That mix is what took the whole marketplace to double-digit growth: the strategy is now the business. Which of eBay's focus categories is growing fastest?

• AI listing tools are now the main way new supply arrives.

  eBay's newest listing tool builds a listing from photos alone. New listings rose more than 50% at 95% customer satisfaction, and that supply from ordinary people is what the whole strategy depends on: buyers need things to buy. How much of eBay's new supply comes from casual sellers?

• Growth now costs more than it earns.

  Live shopping, cars and shipping earn less per sale, so for the first time eBay expects revenue to grow no faster than its goods sold. Depop, bought for $1.4 billion, adds nothing until 2028 and pulls Q3 profit growth to low single digits.