Aflac's Japan sales push is working, but the money has not arrived: sales still do not outrun the policies lapsing each year, and the U.S. core individual block is flat. The new answer is reinsurance and more buybacks. How far is Aflac Japan from the sales level that stops premium shrinking?
Japan's product overhaul is rebuilding sales, not premium.
Japan sales rose double digits again in the first half after the 2025 sales overhaul, but underlying earned premiums still fall each year: management says sales must reach about JPY 90 billion just to replace the policies lapsing out.
Reinsurance is becoming a real second business in Japan.
Aflac raised the Japan risk it can move to Bermuda from 10% of assets to 30% of reserves, then took its first outside block from Japan Post. Management says such deals free capital and add risks it does not carry much of today. How much capital could Aflac free by reinsuring more of its Japan book?
Growth is arriving through products that pay out more.
The U.S. now grows mainly through group lines that pay out more, and Aflac trimmed 2026 premium growth to just below its earlier 3% to 6% range. In Japan, fewer older policies lapse, so the payout ratio sits at the top of its range. How much of Aflac U.S. sales now come from brokers rather than agents?
Bullish
Japan product sales momentum
The bull case is that three concurrent Japan product launches are rebuilding sales in a market where Aflac already holds a large, persistent in-force block.
U.S. group benefits growth
Group dental, life and disability sales in the U.S. are growing fast enough to offset the shrinking traditional individual block and lift earned premiums.
Share repurchase capacity
Heavy buybacks shrink the share count while strong solvency ratios leave room to keep repurchasing stock and raising the dividend.
Bearish
Japan earned premium runoff
The bear case is that Japan sales growth has not reversed the decline in earned premiums, because lapses and paid-up policies still outrun new sales.
Rising benefit ratios
Benefit ratios are drifting higher in both segments as product mix shifts toward group life and disability and fewer older policies lapse.
U.S. traditional block decline
The traditional U.S. individual voluntary block keeps shrinking as brokers move to group products, leaving overall U.S. premium growth short of the company's own range.