Case Study

Additel Elevates ERP Analytics & Business Operations with Athenic AI

Self-service NetSuite analytics across Additel's global sales, operations, and executive teams — answers in under 30 seconds, no IT ticket required.

21×

increase in BI adoption

<30s

to answer questions, vs. days before

global offices live in under 2 weeks

“Athenic gives us a clear view of what's selling and where. It's helped us uncover patterns which give us insight on industry and geographic growth opportunities.”

Jon Sanders

President, Additel

About the Customer

Additel

Additel is a global leader in precision process calibration equipment, serving customers in more than 100 countries across oil & gas, pharmaceuticals, aerospace, and manufacturing. Headquartered in Brea, California, the company also operates offices in Utah, Denmark, China, and Singapore.

As Additel's NetSuite ERP footprint and global team grew, leadership adopted Athenic AI to give sales, operations, and executive users self-service access to real-time ERP data — without waiting on custom reports or IT support.

Industry

Process Calibration Equipment Manufacturing

Location

Brea, California, USA (HQ)

Customers

Users across 100+ countries

Challenge

Manual ERP Reporting Slowing Global Operations

Across Additel's sales, operations, and executive teams the data picture was fragmented:

➤Limited real-time visibility into operational performance
➤Time-consuming, error-prone manual reporting processes
➤Inventory and shipment imbalances causing inefficiencies and service risks
➤Data silos restricting business users' independent access to metrics

Routine questions about what was selling, where, and at what margin required hours of NetSuite exports, manual Excel work, and IT follow-up — slowing decision-making across the business.

Solution

Natural Language ERP Analytics, Live Across Five Offices

Additel deployed Athenic AI's natural language analytics platform on top of NetSuite, giving business users a way to ask ERP questions in plain English and get clear answers in seconds. The rollout went live across all five global offices in under two weeks, with embedded dashboards and real-time query functionality available to every team from day one.

➤Self-service NetSuite analytics for sales, operations, and executives — no training required
➤Deployed across 5 global offices (US, Denmark, China, Singapore) in under two weeks
➤Embedded dashboards plus ad-hoc real-time queries on the same dataset
➤Shared live dashboards aligning leadership on the same numbers, in the same view

Results & Impact

From Hours in Excel to Seconds of Self-Service

By replacing manual NetSuite exports with self-service natural language queries, Additel's teams now answer business questions instantly — eliminating reporting backlogs and freeing IT and analysts to focus on higher-value work. Adoption climbed sharply across the company as users discovered they could get answers themselves.

➤21× increase in BI adoption across sales, operations, and leadership
➤Real-time answers in under 30 seconds to questions that used to take days
➤Major reduction in manual reporting freeing time across business and IT teams
➤Improved inventory planning and on-time delivery rates across global offices
➤Shared live dashboards aligning leadership on a single source of truth

“Before Athenic AI, getting a custom report out of NetSuite could take days — and usually required help from IT. Now, I just ask a question and get a clear answer in under 30 seconds.”

Chris Christofferson

US Sales Manager, Additel