Case Study
Jessica Xiong
Business Development
Additel unlocks data-driven performance with Athenic AI, transforming ERP visibility across 5 global offices and driving a 20x increase in business intelligence adoption.
Additel Corporation is a global leader in process calibration equipment manufacturing, serving customers in over 100 countries across industries such as oil & gas, pharmaceuticals, aerospace, and general manufacturing. Headquartered in Brea, California, USA, Additel also has offices in Utah, Denmark, China, and Singapore.
Known for its innovation and precision, Additel provides a broad range of calibration equipment supported by a strong international sales and service network. Previously, the company relied heavily on manual ERP reporting through NetSuite. To streamline reporting and eliminate the cumbersome task of managing pivot tables and complex spreadsheets, Additel turned to Athenic AI.
By leveraging Athenic AI’s natural language analytics platform, Additel created intuitive dashboards, improved data access, and identified risks and opportunities—without relying on IT or data analysts.
Industry: Process Calibration Equipment Manufacturing
Location: Brea, California, USA (HQ), with offices in Utah, Denmark, China, and Singapore
Customers: Global reach with users in 100+ countries across oil & gas, aerospace, pharmaceuticals, and manufacturing
Additel faced growing challenges in turning ERP data into actionable insights:
Limited visibility into real-time performance made it difficult to quickly respond to business needs.
Manual reporting processes were time-consuming and error-prone.
Inventory and shipment imbalances created inefficiencies and potential service delays.
Data silos limited business users’ ability to explore metrics without analyst support.
As the business scaled, Additel needed a solution that democratized access to data across teams without increasing dependency on IT or data analysts.
Chris Christofferson
US Sales Manager, Additel
Athenic AI was rolled out to give Additel’s business users direct access to analyzing their business data insights through natural language. With no training required, users could instantly ask questions like “What’s our current inventory turnover by region?” or “Which product lines are under-forecasting?”
The platform was deployed across 5 global offices in under two weeks. With embedded dashboards, real-time query capabilities, and intuitive workflows, Athenic AI enabled more agile decision-making across the organization.
Dallen Baugh
VP of Sales, Additel
Athenic AI’s implementation required no specialized training and involved:
Connecting directly to Additel’s NetSuite ERP.
Rolling out custom dashboards tailored to sales, distributor performance, operations, and executive teams.
Replacing spreadsheet-based processes with conversational queries.
Empowering teams to uncover insights in <30 seconds.
With Athenic AI in place, Additel has seen measurable improvements in efficiency, insight access, and business agility, especially in understanding distributor behavior across global markets.
Impact Highlights:
20x increase in BI adoption across the organization.
<30 second data queries enabled real-time responses to business questions.
Significant reduction in manual reporting time for managers and analysts.
Optimized inventory planning and improved on-time delivery metrics.
Higher strategic alignment across teams through shared, real-time dashboards.
Jon Sanders
President, Additel
Additel continues to expand its use of Athenic AI, exploring advanced use cases such as:
Automated alerts for forecast anomalies.
Embedded dashboards for executive reporting.
KPI-driven workflows across supply chain and finance.
The implementation of Athenic AI has positioned Additel for continued operational excellence, deeper distributor engagement, and scalable analytics across global operations.
Want to transform how your team accesses ERP insights?
Visit athenic.com to learn how natural language analytics can drive better business decisions—no analyst required.
