
Last 4 earnings calls · through Q2 FY2026
The bull case is that Cash App's profit growth now comes from lending, card and banking products that deepen engagement, so each customer is worth more over time.
Square keeps adding sellers through field sales, partner networks and marketing, and those cohorts compound into payment volume long after the sales cost is repaid.
Management has raised its full-year outlook at each of the last few reports, which suggests the business is running ahead of the plan it set for itself.
Faster shipping and a smaller workforce let Block pay for go-to-market spending out of efficiency gains while still expanding profit margins.
The bear case is that Cash App's fastest-growing lending product is slowing against hard comparisons, leaving newer and smaller products to carry growth.
Cash App adds monthly users slowly, so profit growth has to come from selling more to existing customers rather than from a larger network.
A large share of the profit improvement comes from cutting staff rather than from the business earning more, and that kind of saving cannot repeat indefinitely.
Expanding loans and buy-now-pay-later to borrowers outside the credit bureaus means losses could rise faster than the profit those loans produce.
In short: Cash App lending and Square seller acquisition are growing quickly, while Cash App user growth stays slow.
In February management guided 2026 gross profit growth to 18%; it now guides to 21%, lifting the full-year outlook at each report as demand beat its own plan.
More than 200 independent sales organization partners now bring in new sellers, which lets Square reach merchants without adding a proportional number of salaried salespeople.
Management once pointed to accelerating monthly actives as a top priority; it now guides to low single-digit active growth and leans on lending and banking for profit.
Borrow has been one of the largest contributors to Cash App gross profit growth, and management expects that growth to normalize, so other products must cover the difference.
In short: Gross margin and free cash flow improved sharply, while part of the profit gain comes from staff cuts.
Cash generation rose from about $1.1 billion to $3.9 billion over the last twelve months, giving Block room to fund lending, buy back stock and invest in sales.
Gross margin reached 47.8% in the latest quarter, up almost six points from a year earlier, helped by growth in software and lending and a smaller share of low-margin bitcoin revenue.
Hardware is used to win larger sellers and its costs already held back Square gross profit growth, and the hardware lead says component costs will increase over time.
In short: Square is winning larger sellers and now owns a bank, while lending and competition carry real risk.
Growth above 20% in food and beverage and mid-market seller volume shows Square taking volume from incumbent point-of-sale systems rather than only adding very small merchants.
Square Financial Services originates the loans, is starting to gather seller deposits at above-market rates and is bringing card processing in-house, which lowers funding costs over time.
The annual report lists Cash App Borrow and buy-now-pay-later among products that add exposure to customer defaults, so a weaker labor market would hit revenue and credit losses together.
The annual report warns that rivals with larger customer bases can subsidize services Square charges for, which matters because Square's seller growth depends on total cost of ownership.