Fifth Third Bancorp

Fifth Third finished the Comerica integration and cleared its 2027 profit targets a year early, so the question has flipped from can it cut costs to can it grow. The Southwest deposit build is now the test.How much of Fifth Third's Southwest deposit surge came from promotional rates?

• The promised merger math arrived a year ahead of schedule.

  Management set 19% returns on tangible equity as its 2027 goal and cleared it in Q3 FY2026, helped by $850 million of cost savings that landed with the Labor Day systems conversion. With costs spent, the next leg has to come from customers.

• Texas deposits are growing faster than the plan management gave.

  Management guided to $1 billion of new Southwest deposits; the region delivered more than double that in one quarter and grew checking households there for the first time in years. The playbook that built the Southeast is travelling.How much of that Southwest deposit growth is genuinely new money?

• Growth is being bought with promotional pricing.

  Deposit costs rose 9 basis points as Southwest campaigns and Midwest competition pushed new-money offers toward Fed funds plus 50. Management says it can reprice those customers down later, which is what keeps the margin intact.What does Fifth Third expect deposit costs to do if the Fed hikes in December?