
Rui Carneiro
Head of Data, Nexar
Nexar is a fleet intelligence company building the connected vehicle data network for autonomous and human-driven vehicles. Headquartered in New York with a BI team based in Porto, Portugal, Nexar analyzes dashcam and sensor data to deliver insights for fleets, cities, and insurance partners.
As Nexar transitioned from a hardware and firmware business to a data-driven service model, demand for fast, reliable analytics grew sharply, putting increasing pressure on a two-person BI team.
Industry: Fleet Intelligence / Computer Vision
Location: New York, NY, USA
Customers: Fleets, insurers, automakers, and city municipalities
Use Case: AI-powered Analytics, Dashboard Reporting, Autonomous Deep Research
Nexar’s BI team functioned as internal consultants, fielding ad-hoc requests from marketing, firmware, product, and operations while maintaining curated dashboards. Domo was creating compounding problems:
Data team stretched across endless ad-hoc requests from every department
Domo required all data to be pre-loaded into its own system, billed by volume on every load
Pre-aggregated data meant analysts could not drill into source detail or validate figures
No direct BigQuery connection , every analytical question required a round trip through the BI team
Interface felt outdated; users had no flexibility with the data
By the time migration began, access to Domo was already lost, numbers could no longer be validated
Once Nexar had Athenic connected directly to BigQuery, the case for Domo disappeared entirely. A tool built on pre-loaded, pre-aggregated data simply could not keep pace with the analytical demands of a fast-growing, data-driven business.
Nexar deployed Athenic AI to connect directly to their BigQuery data warehouse using an existing service account, no data migration, no preprocessing pipeline, no per-load billing. Business users across firmware, operations, product, and the board now get answers instantly.
What Nexar Uses Athenic AI For:
Governed Metrics for Consistent Reporting
Rui’s team built a governed metrics layer giving both BI analysts and non-technical users access to consistent, validated data. Filters for camera models, geographic regions, and firmware cohorts are pre-configured , ensuring every team sees the same numbers. For non-technical users, the metrics interface handles complex filters without SQL. For Rui, it makes building and maintaining dashboards significantly faster than Domo ever allowed.
Data Analysis AI for Non-Technical Teams
Business users across firmware engineering, operations, and executive leadership can now ask questions directly without routing requests through the BI team. Questions that previously required analyst involvement are answered in seconds.
Deep Research for Autonomous Investigation
Nexar’s team uses Athenic’s Deep Research capability to run autonomous multi-step investigations across their BigQuery data. AI Agents proactively surface root causes, trends, and anomalies , delivering findings without requiring analyst involvement.
Implementation Highlights:
Replaced Domo entirely, no data loading costs, direct BigQuery connection
Empowered non-technical users across firmware, ops, and product to query data without SQL or BI involvement
Governed metrics layer ensures consistent, validated numbers across all teams and dashboards
Admin features for data governance, permission management, and adoption tracking
Athenic eliminated Nexar’s dependency on Domo and analyst queues. Teams that previously waited days for reports now get answers instantly, and the BI team is freed to focus on strategic, high-value work.
Key Results:
100% of Domo replaced, direct BigQuery connection, no loading costs, no per-query billing
Instant answers, non-technical teams across firmware, operations, and product get self-service access
Board-level reporting accelerated, quick analyses delivered in seconds, not days
BI team unblocked, freed from ad-hoc request backlog to focus on governed metrics and strategic analysis
Consistent numbers, governed metrics ensure every team sees the same validated figures
Nexar now operates as a data-autonomous team. Business users act on insights immediately while the BI team focuses on work that genuinely requires their expertise.

Rui Carneiro
Head of Data, Nexar
As media cycles accelerate, PMC expands Athenic AI usage to empower more teams with conversational BI—enabling faster, independent, and scalable data-driven decision-making across its global portfolio.




